Kylie Davidson says, “Simple, direct and bare. When your company and process is known around the world, a blank page with little competing content can not only work, but it can work really well.

What about new visitors? Imagine coming to this page for the first time, with little to no context of the company. What is this company? If I type something in that text box, for example, where will it take me?

Simplicity is not always a key to effective website optimization“.

Landing Page Optimization: An overview of how one site increased leads by 155%

MarketingExperiments Blog

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