Patricio Robles says, “Even the smallest of organisations are using web analytics to improve their business, and Google Analytics is one of the most popular tools available today.

Google Analytics might be free, but it’s a robust tool that can meet the needs of many businesses large and small.

So where should beginners start? Here are seven tips.

KISS

Google Analytics has powerful capabilities and many go unused by even the most experienced users.

For beginners, Google Analytics can be downright overwhelming. Fortunately, getting real value from Google Analytics doesn’t require that you use all of the capabilities and it’s important to remind yourself that you can get a lot of insight even if you keep it simple to start“.

Seven Google Analytics tips for beginners

‘Econsultancy’ Blog

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