Pamela Vaughan says, “Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog’s editorial strategy. The results have been nothing short of eye-opening. And I’m not just talking about the findings from the report — I’m also talking about the business results we’ve generated from the shift we made in our blogging strategybecause of those findings.

That shift is an ongoing internal project we call “historical optimization.” The goal? Update old blog content and generate more traffic and leads from it in the process.

Great for us, right? Hang on — it’s great for you, too. I’m writing about all this because any experienced blogger who’s tasked with growing and scaling the results they generate from their blog needs to know about it. The thing is, no one is really talking about it … yet“.

The Blogging Tactic No One Is Talking About: Optimizing the Past

HubSpot

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