‘5-Minute Email Tips: Sending Segmented Emails’ – Aweber Blog
Wanie Mokhtar says, “Creating content, such as emails, is a great way to connect with a mass audience.
But there’s a lot more to it than simply writing an email and hitting send.
While you may have a dozen, hundreds or even thousands of subscribers, it’s important to remember that among that list exists a variety of individuals with different needs, motivations and experiences.
As a result, this means that, sadly, not every piece of content you create will be a perfect fit for everyone.
So how can you nurture your diverse audience with content that’s relevant to every individual?”.
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