‘5 Ecommerce Companies Who Do Social Proof Right’ – HubSpot
Charlie Keegan says, “Social proof is sometimes misunderstood. Not in the fact that people aren’t sure what it is—most know that reviews count as social proof—but in the fact that many don’t realize just how extensive the possibilities for presenting social proof are. That’s why we gathered together some of our favorites, so we can show you the many different ways you can convince buyers that the whole world loves your products.
ModCloth
We can’t have a best-of list without ModCloth, can we? Yes, ModCloth provides social proof in several different ways, including reviews and a heart button. It’s easy for buyers to see which products are universally loved, which in turn helps them make up their minds“.
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