MOZ team says, “To get a sense for the potential value of keywords in a certain niche, we need to do more than just look at the number of searches those keywords get each month. In today’s Whiteboard Friday, Rand explains what else we should be looking at, and how we can use other data to prioritize some groups over others“.

How to Estimate the Total Volume and Value of Keywords in a Given Market or Niche

MOZ Blog

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