‘How to use Google Shopping Campaigns most overlooked feature’ – ‘Econsultancy’ Blog

Pete Whitmarsh says, “Much has been written about the pros and cons of Google Shopping Campaigns, but are you missing out by not using the campaign priority setting? 

Since Google launched Shopping Ads in 2014, many articles have been written with tips and tricks for getting the most out of them.

However the campaign priority setting remains an often-overlooked feature and even when mentioned, its full potential is rarely appreciated.

To recap, different Shopping campaigns within an account can be set with high, low or medium priority. If two campaigns have overlapping product targets, then the highest priority campaign is eligible, regardless of the relative bids“.

How to use Google Shopping Campaigns most overlooked feature

‘Econsultancy’ Blog