Michael Litt says, “As much as we’d like to create videos just to entertain people and make them laugh, at some point, your boss is going to ask what your videos are doing to help the company. You do work in the marketing department, after all, and your sales team has an insatiable appetite for leads.

Fortunately, you shouldn’t have to search too hard for an answer because video offers amazing opportunities to engage audiences and generate new and better leads. The data you can collect about how each individual person watches your videos will help you prioritize your follow-up.

For example, you will know that “Jill Smith” watched your entire product explanation video and then went on to watch a two-minute “how-to” video. Meanwhile, “Bill Jones” only watched 10 seconds of an explainer video and turned it off. Which one are you going to recommend the sales team call first? (Hint: That’s not a trick question.)

Obviously, Jill is going to be more interested in taking a call from a sales rep than Bill is“.

How To Use Video Content To Generate, Qualify And Score Leads

Marketing Land

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