Ginny Marvin says, “Ad tech giant Rubicon Project says mobile ad spend on its platform increased more than 1,300 percent in the two years between Q1 2013 and Q1 2015. Mobile now makes up more than 20 percent of the spend on the programmatic ad buying and selling platform, up from just 3 percent two years ago.

The public company says it expects mobile managed revenues will surpass $200 millionthis fiscal year. While the escalation is a sign that advertisers are embracing mobile, it’s more significantly a sign that Rubicon’s investment in mobile programmatic technology is paying off.

“Two years ago we recognized a significant opportunity existed on the mobile distribution channel for Rubicon Project,” said Joe Prusz, Head of Mobile, Rubicon Project”.

Rubicon Project Says Mobile Now More Than 20% Of Programmatic Ad Spend

Marketing Land

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