Ayaz Nanji says, “Some 98% of marketers who engage in real-time marketing (RTM) say they see a positive revenue impact from their RTM efforts, according to a recent report from Wayin.

Moreover, 89% of marketers say they can tie their RTM efforts to overall business goals, and 59% say they plan to increase their RTM budget in the year ahead.

The report was based on data from a survey of 200 manager and executive-level real-time marketers at companies with more than $100 million in revenue.

Below, additional key findings from the report.

What Is Real-Time Marketing?

  • 49% of respondents say real-time marketing is the ability to respond within minutes to an event.
  • 26% say it is the ability to respond within seconds”.

The Real-Time Marketing Landscape

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