‘Website relaunch: how to get it right’ – ‘Econsultancy’ Blog
Ben Stroud says, “So you’ve just relaunched your website and everything’s looking good from a tech point-of-view.
You’ve spent an unholy amount of time, money and resources fixing the problems you keep hearing about and are very proud of the new platform.
But something’s not right. Revenue has dropped and you’ve lost 0.5% of your 4% conversion rate in the first month.
Does this mean it wasn’t worth it?
Let’s take it back a step and first look at why you made those changes in the first place…
Most changes made to an established website are iterative, they’re ideal for businesses that want to remain agile. We advise hundreds of clients a year to make small changes to their website in the most important places“.
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