Martin Beck says, “It’s the question that has kicked off a thousand social media presentations:

So when is the best time to tweet?

The answer, of course, depends on what you are trying to accomplish, and as always your results may vary; you should experiment with what works best for the accounts you are responsible for. But it’s instructive to check data from the overall industry and today social media management platform Buffer released a study that sheds more light on the subject.

Buffer’s answer might surprise you. If you want to maximize clicks on links you share, the best time to tweet is between 2 and 3 a.m. That’s early; thank goodness for platforms that allow you to schedule posts at decent hours, like Hootsuite, TweetDeck and … er, Buffer“.

When’s The Best Time To Tweet? For Maximum Clicks, Buffer Says 2 A.M.

Marketing Land

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