Ed Kuderna says, “For enterprises trying to enhance their marketing campaigns, choosing the right email service provider (ESP) could be the difference between adequate results and extraordinary results.

But the email marketing space is crowded, causing confusion, at the least, and decision paralysis, in the most severe cases.

Choosing a new ESP requires thorough preparation and evaluation of each prospect and its capabilities. But beyond capabilities, it’s essential to determine whether their values align with your organization’s goals, requirements, and mission.

Before selecting an ESP, consider these six must-haves for any genuine, mutually beneficial partnership“.

Your Email Service Provider: Five Must-Have Capabilities and One Essential Trait

MarketingProfs

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