‘Is Social Selling Creepy? [Infographic]’ – HubSpot
Emma Snider says, “What makes you feel more uneasy: Receiving a cold call where the caller knows nothing about you, or everything about you?
Kinda makes you think, doesn’t it? While buyers want salespeople to research them on social media networks before picking up the phone, researching a little too much might cross the line into stalker territory. And no one likes to feel as if they’re being stalked.
The fear that they’ll come off as creepy often prevents salespeople from adopting social selling tactics. At every social selling conference session I’ve been to, an attendee invariably asks some form of the question “But isn’t this all a little … creepy?”
Good question. To get the answer, HubSpot surveyed buyers and consumers in Q4 2014 – Q1 2015. A handful of the most critical survey findings are summarized in the infographic below (download this ebook to access the full results)“.
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