The EpicWin University, founded by Travis Morgan, has just released Freedom Academy, which they say fulfills the promise of the headline. The goal of this new training is showing you how to do Video SEO, ranking videos so they appear on page 1, and doing it in a way that doesn’t require: 1. Making your own videos, unless you want to. 2. Appearing in your videos, if you make them, unless you want to 3. Recording your voice, unless you want to 4. Writing any scripts, unless you want to. You are simply ranking videos, and using them to build your business. The comprehensive training of Freedom... [...]

Jessica Lorenz says, “We generally think of only companies or campaigns having value propositions. For nonprofit companies, communicating the value proposition effectively is necessary for survival. There is a value prop behind every action, including each email sent — why should people read your entire email or click through to a landing page? In the case of nonprofits, it seems this challenge is stronger, with no promise of a product at the end of the cycle. This value proposition of action for email marketing answers the question behind why customers should take a specific action when... [...]

Kayla Cobb says, “When we talk about A/B testing, we often think about it on a test-by-test basis. While this singular focus is beneficial, it overlooks testing’s role as an ongoing system for optimization. At MarketingSherpa Email Summit 2015, Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, sat down with Lauren Wagner, Senior Manager, and Tessa Srebro, Lead Generation and Marketing Associate, both of VolunteerMatch, to discuss how to utilize A/B testing to constantly evolve programs. Lauren and Tessa’s company, VolunteerMatch, is a nonprofit organization that is the... [...]

Rainmaker team says, “Most Authorpreneurs earn their living from speaking gigs, consulting businesses, and other indirect sources. Rarely does one make the vast majority of their income directly from the sale of their books. Steve Scott is different. Steve earns a great living selling digital books on Amazon’s Kindle platform … to the tune of $30,000 per month. With more than 58 titles in his catalog, this self-publishing mega-star has rewritten the rules of success for authors who want to earn a living writing books“. How Steve Scott Makes $30,000 Per Month Publishing Kindle Books ‘Copyblogger’... [...]

You can build a business building websites for local merchants. With Jack Hopman‘s new Website Hero, you can build professional sites in a few minutes. He has done the hard work already. He has created attractive websites for All you need to do is to select the niche, fill in the client’s contact information and push the button on our Proprietary Instant Niche Website System … and a few seconds later you will have a fully functional, complete niche website. He includes attractive websites in 5 local niches that you can customize with your customer’s name and contact information... [...]

Rachel Sprung says, “When it comes time to assess your marketing efforts, it’s not uncommon for you to run into a ton of questions. How are your contacts trending month over month? Was the time you spent creating social media graphics for that campaign worth it? And what about your email marketing efforts? How are those stacking up against your paid initiatives? So many questions, so little time … And while it’s easy to get lost in a mess of reports and numbers when you go looking for answers, it doesn’t have to be that way. To save you some time, we’ve put... [...]

Kristen Vanstrom says, “In the world of internet blah, everyone wants to know the secret to viral content. How do you spike your blog traffic with just one or two incredible posts? That’s what we all want, right? If you’re a blogger, you know the worth of steady traffic. Great traffic can take you from hobby blogger to career blogger. Sure, how to guides and informative posts might bring in a steady flow of interest, but at the end of the day, there must be something more. In modern day media, a gasp can be worth a thousand words, so I always recommend drifting towards controversial... [...]

Peter Sheldon says, “Twenty months have passed since Forrester last published our Wave evaluation of the leading B2B commerce suite vendors. During that time much has changed. B2B eCommerce transactions in the US have grown 40% from $559b in 2013 to reach an estimated $780b by the end of 2015. Furthermore, 74% of B2B buyers now research and 30% now buy at least one-half of their work purchases online. Manufacturers, distributors and wholesalers alike are investing heavily in next generation enterprise B2B commerce technology to ensure they are delivering world-class online buying experiences... [...]

Amanda King says, “I’ve been in and out of Google Analytics (GA) for the past five or so years agency-side. I’ve seen three different code libraries, dozens of new different features and reports roll out, IP addresses stop being reported, and keywords not-so-subtly phased out of the free platform. Analytics has been a focus of mine for the past year or so—mainly, making sure clients get their data right. Right now, our new focus is closed loop tracking, but that’s a topic for another day. If you’re using Google Analytics, and only Google Analytics for the majority... [...]

Jack Simpson says, “With high quality content playing an increasingly important part in search rankings, blogging has become a key part of almost any company’s marketing strategy.   But writing interesting content is not enough in itself. You might have the best article in the world, but if it isn’t presented in a user-friendly format then nobody is going to read (or share) it. I may be inviting criticism of our own site (and this article), but I wanted to explore some of the key things to remember when it comes to creating a user-friendly blog page/post. 1. Use subheadings Break up... [...]