‘What You Need on Your Blog’s Advertising Page’ by John Chow
Chow says, “A topic that we’ve approached so many times on this blog already is how you can go about making money from blogging. There are countless ad networks that you can use to insert a variety of banner ads and display ads, as well as all the affiliate networks where you can promote a variety of affiliate offers to earn sizable commissions. That’s not what this post is about.
You see, while joining a number of ad networks can be a good idea for any number of reasons, they all suffer from the same fatal flaw: the ad network has to make money too. What this means is that they will always take a cut out of your earnings and this cut is oftentimes as much as 50%, if not even more! The only way that you can truly retain all the advertising money that your blog earns is to sell private advertising instead. This can take some legwork, but it can also be incredibly lucrative“.
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