Martin Beck says, “Facebook is turning up the heat on YouTube.

Starting this fall, Facebook will offer selected video creators — including the NBA, Fox Sports and Funny or Die — a cut of advertising revenue that appears with their content on the social network. That type of revenue-sharing arrangement has long been the province of YouTube, a platform that has cultivated a large network for creators who can make a living from publishing video on YouTube.

Facebook, on the other hand, has built video momentum by promising people the ability to get their videos in front of large audiences; the company says it receives more than 4 billion daily video views. Now Facebook is offering that huge reach with a cash bonus: a revenue split of 55% to the video creator and 45% to Facebook, which is the same as the terms on YouTube”.

Move Over YouTube: Facebook To Give Video Creators Share Of Ad Revenue From New “Suggested Videos”

Marketing Land

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