Chuck Frey says, “In times of rapid change, learning new skills equips you to adapt and thrive. It also helps you to sidestep programmatic thinking – the tendency to rely too much on existing knowledge and ignore signs that it isn’t as effective as it once was. Nowhere is this truer than in the field of content marketing.

An expanding body of evidence, collected from surveys and conversations with marketers from a variety of organizations, points to a growing gap between our need to plan, execute, and measure effective content marketing initiatives and our skills for doing so.

Part of the problem is a failure to recognize the need for new skills and to find the dedication necessary to develop and apply them to today’s challenges and tomorrow’s exciting opportunities“.

Is Your Content Marketing Career on Autopilot?

Content Marketing Institute

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