‘The State of B2B Product Marketing’ – ‘MarketingProfs’ Blog
Verónica Maria Jarski says, “What does the state of B2B product marketing look like right now? Here’s what recently surveyed senior marketers shared about current trends and practices.
“Creating collateral is a top priority for B2B product marketing,” states Kapost in the following infographic based on Regalix research.
Some 80% of survey respondents cited it as their top priority. A total of 71% of surveyed marketers stated sales enablement, and 70% mentioned “defining position.”
The most popular digital channels are websites (91%) and email (89%), followed by webinars (77%) and social media (76%).
To find out more about the state of B2B product marketing, tap or click on the infographic“.
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