Brad Shorr says, “If SEO had existed in Shakespeare’s day, the playwright might have written, “The fault, dear colleague, is not in our stars, but in our website’s poor optimization.”

A poorly optimized website cannot serve its purpose. Many factors go into on-site optimization, but three items stand out as being not only crucial but also frequently shortchanged or completely overlooked.

Let’s examine each and discuss how you can give them their due and dramatically boost your SEO performance.

1. Keyword Pitfalls

Keywords should be made of sterner stuff.

Keyword research drives SEO. If a company optimizes for the wrong keywords, two bad things happen:

  1. The SEO campaign attracts traffic, but not qualified traffic.
  2. The SEO campaign attracts qualified traffic, but only on the fringes, handing competitors the bulk of traffic and the juiciest leads.

Prevent those outcomes by conducting keyword research properly and fully“.

Three SEO Pitfalls That Will Wreck Your Website

MarketingProfs

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