Sam Edwards says, “To celebrate its 20th birthday, Amazon has officially declared July 15 “Prime Day” an event that will offer more deals than the traditional Black Friday. And while Prime Day could offer customers some pretty generous deals, business experts and savvy entrepreneurs know Amazon’s goals run much deeper than rewarding shoppers with hefty discounts.

Amazon wants you to meet Prime Day

In a July 6 press release, Amazon officials made it very clear that their new Prime Day wouldn’t just rival Black Friday — it would surpass it. (The title of the release reads “Step Aside Black Friday – Meet Prime Day.”) The highly-touted sale, which will offer deals to Prime members in various countries (U.S. included) and will start at midnight on July 15, with new deals being released to shoppers every few minutes“.

What Prime Day Means for Amazon and Other Ecommerce Brands

‘Entrepreneur’ Blog

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