David Moth says, “At the beginning of this year I wrote an article detailing Econsultancy’s efforts to start using more video on the blog.

Our biggest problem back then was coming up with ideas that our audience would be interested in, rather than just creating video for the sake of it.

Six months down the line we still haven’t got much further with our video strategy for various reasons that will eventually become clear.

But I thought it would be useful to provide an update so people can hopefully benefit from our own efforts at developing a coherent strategy“.

Video content strategy: equipment, tools & other useful advice

‘Econsultancy’ Blog

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