‘Despite Consumer Complaints, Amazon Prime Day Sales Soar’ – TechCrunch
Sarah Perez says, “Consumer demand was there for Amazon Prime Day, but the deals did not deliver. At least, that’s the sentiment being shared on social media about Amazon’s first-ever attempt at creating its own sales holiday – one which the company had promised would feature “more deals than Black Friday.”
In celebration of Amazon’s 20th anniversary, Prime Day was meant to somewhat replicate the post-Thanksgiving sales rush in the U.S., or perhaps Chinese e-commerce company Alibaba’s “Singles Day” – but one that took place via Amazon’s own website and apps.
Unfortunately for Amazon, the event has not been met with great feedback so far.
A number of shoppers stayed up late to be first in line for Amazon’s e-commerce sales, but found themselves disappointed by the quality of the deals offered when Prime Day arrived. That led to many joking about how Prime Day looked more like an online “garage sale” or yard sale, instead of the big event Amazon intended“.
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