‘Email Marketing: Edmunds.com integrates video into email sends for a 34% increase in clickthrough rate’ – MarketingSherpa Case Study
Courtney Eckerle says, “ Automotive shopping website Edmunds.com was looking for a way to keep customers engaged throughout the car buying process and began using email to do so. By integrating video and optimizing across multiple devices, the team was able to increase clickthrough rates and provide more relevant content to customers”.
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