Gregory Ferenstein says, “When it comes to optimizing traffic to your website, plenty of reports would have you believe that social media is the only field worth plowing. But a new Adobe study shows that Google searches remain a dominant force—so much so, that even small tweaks to its algorithm can cause immediate and significant changes in Web traffic.

The company has a history of intentionally punishing or rewarding websites, based on whether they align with its vision or not. Most recently, it decided to lower rankings for websites that weren’t mobile-optimized, such as those displaying large text that didn’t wrap to fit smartphone screens“.

How Small Changes To Google Search Can Punch Your Web Traffic In The Face

ReadWrite

Sharing is caring