‘Labor Day ecommerce: Are you ready?’ – ‘Experian Marketing Forward’ Blog
Denice Surjan says, “Labor Day weekend, signifying the end of summer, tends to bring customers back to reality — but not before one last bash. As such, the holiday can be an opportunity for retailers to make a final seasonal push before diving into the winter holiday madness. Luckily, we’ve just released a Labor Day Hot Sheet, which includes insights on online search, email and content trends to help marketers guide their content and messaging strategy for the holiday weekend.
Recipes and store hours top the search keyword lists
Labor Day-related searches, like those around many holidays, start to pick up in earnest two to three weeks ahead of the holiday. However, the largest single day for Labor Day search activity is on the holiday itself“.
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