John Fetto says, “It’s actually a bit ironic that Amazon promoted Prime Day as having more deals that Black Friday. That’s because visits to Amazon.com have actually been growing so steadily that last year’s Black Friday isn’t even among the site’s 10 biggest traffic days of the last 12 months. Nearly half of the days in July this year, in fact, have had visit counts that surpassed Black Friday.

Compared to the previous Wednesday (July 8), the number of visits to Amazon.com on Prime Day rose 68 percent. But Amazon wasn’t the only retailer celebrating. Prime Day was definitely more of a “a rising tide lifts all boats” kind of event. For instance, 57 of the top 100 retail sites in the Hitwise 500 also saw increased visits on July 15 compared to the Wednesday prior. Walmart and Best Buy, which offered competing deals, had a an especially strong showing on Prime Day with visits to their sites up 97 percent and 44 percent, respectively, over the previous Wednesday“.

Amazon Prime Day: a huge success

‘Experian Marketing Forward’ Blog

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