Parviz Parvizi says, “Podcasting is having a celebrity moment: Serial’s Sarah Koenig has appeared on The Colbert Report; Arnold Schwarzenegger has been on theTim Ferriss show; and, most recently, Barack Obama visited Marc Maron’s garage to appear on his WTF podcast.

The $65 Billion Question

Beneath the headlines, however, we see conflicting stats that lead us to ask whether podcasting is truly taking off or just getting more popular with existing diehard users. Measured by Google searches and episode downloads, podcasting has seen 30+% annual growth in recent years. On the other hand, only 17% of the population listens to podcasts each month. In fact, the growth rate of podcast listenership has dropped by half in the past two years“.

The Future Of Podcasting

TechCrunch

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