‘Facebook wants to turn Pages into shops’ – ‘Econsultancy’ Blog
Patricio Robles says, “The world’s largest social network has built a billion-dollar ad business, but its ambitions don’t end with advertising.
Now, according to a report, Facebook is upping its social commerce efforts and looking to turn Pages into hubs for shopping.
As reported by BuzzFeed,
The company is building out shops within Facebook Pages, essentially mini ecommerce sites that give businesses a chance to set up second homes within its walls. The shops are still in the testing phase, but some already feature ‘buy’ buttons that allow the entire shopping experience to occur within Facebook, from product discovery to checkout”.
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