Sara Flick says, “Real-time marketing. Some brands do it and some brands shy far away from it.

Whether or not you believe that it’s effective in driving new customers and revenue, that’s still up for debate. The theory is still the same though—conversation marketing and online community management do help brands establish relationships with customers, brand advocates and influencers.

And in today’s world with brand trust becoming more important each decade, being authentic, developing trust and engaging with your customers won’t happen by ads. It happens with brand-to-customer engagement via social discussions“.

Real-Time Marketing: How to Best Join the Conversation on Social Media

Business.com

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