Ginny Marvin says, “Ad Age is reporting that Google has pulled several apps from the Play Store after the release of a report on in-app ad fraud on Thursday.

The report highlighted the migration of the ongoing battle in display advertising to the apps ecosystem. Published by ad monitoring firm Forensiq, the study described several ways the company observed malicious apps defrauding advertisers and draining users’ smartphone data plans and batteries. Chief among the tactics seen was apps running constantly in the background, endlessly serving ads in high volume throughout the day. Forensiq estimated the annual loss to advertisers as the result of malicious apps could approach $1 billion globally this year.

Ad Age says it tried to contact the makers of two apps that have been suspended — Celebrity Baby and Vampire Doctor”.

Google Suspends Several Apps After Release Of In-App Fraud Report

Marketing Land

Sharing is caring