Jack Simpson says, “This article isn’t about Carlsberg the beer. It’s about Carlsberg the unbelievably successful marketing machine.

Let’s take a look at some of Carlsberg’s best marketing efforts.

Video content

In its most popular YouTube video of all time, Carlsberg sets up a ‘friend test’ whereby people call one of their friends and pretend they’re short of money in a dodgy poker game to see if they’ll come to the rescue.

Then the set explodes into an orgy of Carlsberg-branded euphoria, obviously”.

Carlsberg: probably (some of) the best marketing in the world

‘Econsultancy’ Blog

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