Greg Finn says, “It was just under two years ago when the injection of Google+ into YouTube comments caused quite a controversy. This change required the use of a Google+ account to participate in conversations on Google products. A new announcement today is decentralizing Google+ for Google users and focusing back on a standard Google account.

This move to force Google+ on users was widely criticized as a method to boost overall network numbers. The original argument for the integration was that it made life easier and more convenient for users. Welp, Google has now changed their mind:

People have told us that accessing all of their Google stuff with one account makes life a whole lot easier. But we’ve also heard that it doesn’t make sense for your Google+ profile to be your identity in all the other Google products you use”.

Google Drops The Google+ Requirement For Products, Starts Today With YouTube

Marketing Land

Sharing is caring