‘App download interstitials drive users away: Google’ – ‘Econsultancy’ Blog
Patricio Robles says, “With millions of apps for consumers to select from in popular app stores, many companies struggle to drive installs of their mobile apps.
Companies with websites frequently use interstitials in an effort to convert mobile web users into mobile app users, but according to Google, these efforts could come with significant risk.
At one point, the search giant employed a full-page interstitial to encourage mobile web Google+ users to download and install the company’s Google+ app. On the surface, the results appeared to be good.
9% of visitors to the interstitial page clicked on a “Get App” button. But those clicks came at a cost. A whopping 69% of the visitors abandoned the Google+ experience when presented with the interstitial“.
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