Jim Yu says, “Since John Deere published The Furrow in 1895, content marketing has been right in front of the consumer eye. Fast-forward to the modern-day search marketing era, and content marketing has exploded. The key challenge for marketers, however, is finding ways to maximize the opportunity and win on the digital content marketing battleground.

It is estimated that by 2020, the digital universe will grow 300 times, from 130 exabytes to 40,000 exabytes. That is 40 trillion gigabytes. This incredible rate of growth will be largely fueled by digital content, search and social marketers. In fact, IBM found that as much as 90 percent of the world’s global data had been produced in just the past two years“.

A New Era Of Digital Content: Engagement And Content Metrics That Matter

Marketing Land

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