Josh Constine says, “35 million people run into a Facebook email and password login roadblock on iOS each day, and over half of them bounce. That’s why Facebook confirms to me that it’s testing a new tool that lets users log in to Facebook on Safari with one tap, rather than having to type in their credentials — which most don’t. It could ease frustrations for users while boosting Facebook’s ad tracking.

Former TechCrunch writer MG Siegler spotted the test, and Facebook responded with details after I inquired.

Users in the test who click external links inside Facebook’s iOS app will be directed to Safari rather than Facebook’s internal browser. Before seeing the site, though, Facebook shows them an interstitial screen begging them to hit a button and instantly log into Facebook on Safari“.

Facebook Fuels Ad Tracking By Nagging App Users To Instantly Log In On Safari

TechCrunch

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