Kelly Sullivan says, “Who are you? What influences your emotions, actions, and decisions?

There are no simple answers to these questions. Yet marketers tragically try to pigeonhole people into them with retargeting ads.

But people are complex. Marketers and brands know this but most don’t like to admit it. We prefer to believe our ads are the best in the business. We think they’ll immediately get the attention of our intended audience, and will solve all their problems. The unfortunate reality is no one cares about our ads or us. Why?

  • Life is chaotic. Life is full of distractions and interactions. And brands are fighting through that noise to compete for your attention – both online and offline.
  • Attention spans are short. A study by Microsoft found that in recent years, human attention spans declined on average from 12 to eight seconds. Eight seconds is one second shorter than that of a goldfish. To be successful, advertisers must make a quick impact”.

Optimize the Buyer Journey with Respectful Retargeting

ClickZ Blog

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