‘The three kinds of stories every brand needs to tell’ – ‘Econsultancy’ Blog
Sam Slaughter says, “Let’s admit it: We all like talking about ourselves. No need to feel bad. You have good reason.
A 2012 Harvard University study found that the same portions of the brain that are activated by sex, drugs, money, and food are engaged when we talk about ourselves.
The brand equivalent to a burst of dopamine is the quick sales leads that come when you create content that pushes your product.
The temptation for both parties is totally understandable. Unfortunately, there’s a problem for brands and humans alike: It’s a pretty miserable experience for the person on the receiving end“.
Comments are closed.
