Tracey Edouard says, “Mashable’s latest #BizChat’s Twitter chat was about influence: how to get it, and how not to stumble before you can wield it. Over the course of an hour, @MashBusiness covered an array of questions, ranging from how to maintain ethics as an influencer to the role storytelling and morals play in an influencer’s social strategy. Several influencers and entrepreneurs shared their insights on the topic, including: Alyssa Campanella, former Miss USA & style blogger of The A List; Brian Kelly; founder and CEO ofthepointsguy.com; Christian Siriano, luxury... [...]

White says, “We have launched a couple of new things in Moz Pro that we are excited to share with you all:Mobile Rankings and a Search Visibility score. If you want, you can jump right in by heading to a campaign and adding a mobile engine, or keep reading for more details! Track your mobile vs. desktop rankings in Moz Analytics Mobilegeddon came and went with slightly less fanfare than expected, somewhat due to the vast ‘Mobile Friendly’ updates we all did at super short notice (nice work everyone!). Nevertheless, mobile rankings visibility is now firmly on everyone’s... [...]

Emmas Snider says, “Even if you have a steady stream of inbound sales leads surging into the pipeline, odds are, salespeople will have to supplement their funnel from time to time with outbound prospecting. And that’s totally fine … if they go about it in the right way, that is. Sales emails, when written well and sent to the right people, can be incredibly effective tools to generate new customers. But when they’re written poorly and devoid of value, nothing prompts recipients to flag a message as spam faster. One definition of spam is “Unwanted email, usually advertisements.”... [...]

Ginny Marvin says, “Google is testing out a new program that connects people looking for home service professionals with pre-qualified providers in their local area. The company confirmed with Marketing Land that it is running a very small test in the San Francisco Bay Area, focusing on plumbers and locksmiths to start. Google’s entry into this increasingly heated market — Angie’s List, Yelp, Thumbtack andAmazon’s own nascent Home Services program are all in the mix — could have a significant impact on current players and local service providers. According to Reutersthe home... [...]

Chris Perkins says, “Don’t call it a Google Glass comeback… yet. Google has been quietly delivering its new generation of Glass to a variety of businesses, according to a report in the Wall Street Journal. The new enterprise Glass differs from the first iteration in that it attaches to a set of glasses, rather than having its own wire frame. SEE ALSO: Google: Here’s what we did wrong with Google Glass Google discontinued the first version of Glass in January, placing Nest founder Tony Fadell at the head of developing the next generation. The first generation was a bit... [...]

Sam Slaughter says, “Let’s admit it: We all like talking about ourselves. No need to feel bad. You have good reason. A 2012 Harvard University study found that the same portions of the brain that are activated by sex, drugs, money, and food are engaged when we talk about ourselves. The brand equivalent to a burst of dopamine is the quick sales leads that come when you create content that pushes your product. The temptation for both parties is totally understandable. Unfortunately, there’s a problem for brands and humans alike: It’s a pretty miserable experience for the... [...]

Josh Constine says, “35 million people run into a Facebook email and password login roadblock on iOS each day, and over half of them bounce. That’s why Facebook confirms to me that it’s testing a new tool that lets users log in to Facebook on Safari with one tap, rather than having to type in their credentials — which most don’t. It could ease frustrations for users while boosting Facebook’s ad tracking. Former TechCrunch writer MG Siegler spotted the test, and Facebook responded with details after I inquired. Users in the test who click external links inside Facebook’s iOS app... [...]

Jim Yu says, “Since John Deere published The Furrow in 1895, content marketing has been right in front of the consumer eye. Fast-forward to the modern-day search marketing era, and content marketing has exploded. The key challenge for marketers, however, is finding ways to maximize the opportunity and win on the digital content marketing battleground. It is estimated that by 2020, the digital universe will grow 300 times, from 130 exabytes to 40,000 exabytes. That is 40 trillion gigabytes. This incredible rate of growth will be largely fueled by digital content, search and social marketers.... [...]

Carly Stec says, “If you’re just getting started with freelance work, determining your hourly rate can seem a little confusing. Are you shooting too low or too high? Will your client’s complain … or are they making out like bandits? If you’re looking to build lasting professional relationships (and keep a roof over your head), you need a more sound strategy for pricing projects. (Let’s face it, spitting out a “ballpark” price isn’t exactly scalable.) To ensure that you’re not left feeling overworked and underpaid, check out this infographic... [...]

Karissa Bell says, “Twitter is gearing up for its second developers conference. The Flight conference will take place Oct. 21 in San Francisco, Twitter announced Wednesday, promising a suite of so far unannounced updates expected to be revealed at the event. SEE ALSO: Twitter just removed your homepage wallpaper, and people are furious “We’ve only shown a fraction of what we’re working on publicly,” Prashant Sridharan, the company’s global director of developer and platform relations, wrote in a blog post. While we don’t know exactly what will be announced at... [...]