Patricio Robles says, “The next hit product is always right around the corner, and if the world’s largest online retailer has its way, you might just be introduced to it through Amazon.com. With support from Silicon Valley powerhouses like venture capital firm Andreessen Horowitz and accelerator Y Combinator, Amazon this week unveiled Amazon Launchpad, “a new program that makes it easy for startups to launch, market, and distribute their products to hundreds of millions of Amazon customers across the globe.” Through the Amazon Launchpad store consumers can discover more... [...]

Kelly Sullivan says, “Who are you? What influences your emotions, actions, and decisions? There are no simple answers to these questions. Yet marketers tragically try to pigeonhole people into them with retargeting ads. But people are complex. Marketers and brands know this but most don’t like to admit it. We prefer to believe our ads are the best in the business. We think they’ll immediately get the attention of our intended audience, and will solve all their problems. The unfortunate reality is no one cares about our ads or us. Why? Life is chaotic. Life is full of distractions... [...]

Ayaz Nanji says, “Marketers say competing with other brands for the attention of social media influencers is their top challenge with the tactic, according to a recent report from Software Advice. The report was based on data from a survey of 37 B2C marketers who use brand advocates as part of their strategy as well as 74 social media influencers. Some 62% of marketers surveyed say competing with other brands for the attention of social media influencers is a major challenge; other top obstacles include identifying brand advocates (46%), communicating with advocates (46%), predicting advocates’... [...]

Ginny Marvin says, “In February, Google began testing ads from app developers in the Google Play store search results. Wednesday, the company announced Search Ads on Google Play are starting to roll out to all advertisers. It is also introducing a new conversion tracking solution to work with third parties, as well as the rollout of a simplified campaign format for app advertisers. Android app developers running search app install campaigns in AdWords will automatically have ads eligible to show in Play Store search results. Google says “search is one of the biggest drivers of app installs... [...]

Hannah Fleishman says, “Thanks to the internet, global reach is no longer reserved for deep-pocketed brands, nor is it an incredible hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. To give you an idea of what a great global marketing strategy looks like, we’ve compiled a list of brands that totally “get it.” From adapting their social strategies to translate across multiple languages to adjusting their menus to appeal to the cravings of a diverse... [...]

The better you understand the niche you are marketing in, the better you will be able to sell effectively in that niche. That’s the principle behind Niche Genetics Expert, just released by Abbas Ravji This new web-based software that you access with your browser helps you get an in-depth understanding of your niche, showing you: • A complete, in-depth analysis of Google’s ranking algorithm as it applies to your niche • Complete Keyword & Niche Research, so you can focus on the high-traffic/low competition keywords that will deliver you the most traffic and the best-targeted... [...]

Julie Ask says, “Your customers are inundated with messages every day from friends or family, work colleagues, and marketers among others. Notifications from their banks, news organizations and fitness bands also land on their mobile phones. Let me show you the home screen of my iPhone. A summary of my communication (or lack thereof) shows: 24,998 unread personal emails (okay, mostly from marketers) 4,937 unopened work emails 272 unopened SMS messages 45 unopened/read messages on WeChat (these are from marketers) 0 unread notifications from Facebook (and I average 23 per day) 0 unread notifications... [...]

David Nield says, “Amazon has opened up a new streamlined sales channel for startups called LaunchPad. If you’ve got something to sell—a recently Kickstarted invention, say—then LaunchPad lets you put it in front of millions of Amazon customers and distribute it through the e-commerce giant’s massive pipeline. Your new product can even get Amazon Prime eligibility too. Sounds like a win-win situation. Amazon gets intriguing new products to sell that aren’t widely available elsewhere, while inventors and startups benefit from retail expertise and access to infrastructure... [...]

Brian Balfour says, “There’s one word that never escapes us in the business world, no matter how hard we try: networking. I work in the world of growth, marketing, and software. Over time, I’ve received hundreds of emails for advice on how others can adopt the growth framework. Most of these emails look like this: Hi Brian, I’m Joe Schmo from X Startup. We are in the Y industry. Our problem is we aren’t growing as fast as we’d like to“. How to write networking emails that won’t wind up in the trash Mashable  [...]

Mark Thompson and Matt Callen are holding a training webinar this morning to show you how to use content marketing in your business. At the end, they will also show you their software that automates your content marketing. They say this software is the easiest way to create autopilot processes to handle your content marketing. They call their system PublishVault. Keith Gosnell will be with them on this webinar. He is the creator of of PublishVault. They are calling this training session “How to Drive More Qualified Buyer Traffic, Leads, and Customers to all of Your Sites to Help Make Your... [...]