Anthony Ha says, “Yahoo unveiled a new app today called Livetext, where users can send each other video and text — but no sound. To get a sense of how it works, we spoke to Yahoo’s Arjun Sethi (formerly co-founder and CEO of MessageMe). He and I even had a short little Livetext session. Sethi also explained the opportunity he sees in taking the audio out of video messaging. “We took the sound away because we wanted you to use this product in any context,” he said. “So that means if you’re at a ballgame, if you’re at a concert, any noisy location or even if you’re commuting... [...]

Ayaz Nanji says, “Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation. The report was based on data from a survey of 213 senior B2B marketing leaders (primarily located in North America), with 46% working at brands earning more than $1 billion in annual revenue. Some 84% of respondents say their company creates product brochures; the next most-commonly created content type is slide presentations (79%), followed by whitepapers (78%), and... [...]

Drew Olanoff says, “Amazon Prime has become Amazon’s way of getting cool stuff into people’s hands quicker, to the tune of an annual $99 subscription. You can get packages faster, access video content and more. It’s definitely worth it. The latest Prime promotion allows members to get their hands on the Amazon Dash dongles, which let you order more of whatever item you want. For yet another extra fee. They were free for a bit with an invitation, but now they will run you $4.99. If you haven’t heard about Dash, here’s the quick skinny: Need more toilet paper? Put the Cottonelle Dash... [...]

Andrew King says, “The email design and coding process is broken for many companies. Email marketers are spending a disproportionate amount of their lives trying to figure out why Gmail has absolutely destroyed their HTML, rather than working on the things that can actually make a measurable impact on the performance of their email program. This is what the traditional email design and coding process looks like for many companies: Gather images and copy for your campaign. Add your text and images directly to your HTML template through one of the various email-friendly editors”. Why... [...]

Lindsay Kolowich says, “You may not be a designer by trade, but as a content marketer, it’s your job to make sure you’re creating content compelling enough to hit your traffic, lead generation, social sharing, and engagement goals. Adding images to your blog posts is one of the most important ways to get more readers, subscribers, and leads out of the content you spend so much time creating. After all, did you know that articles with images get 94% more total views than articles without images? Luckily, you don’t have to be a designer to create awesome graphics for... [...]

Karissa Bell says, “Microsoft users upgrading to Windows 10 will get an extra bonus: a Twitter app that doesn’t suck. Twitter rolled out a new universal Windows app Wednesday that finally brings the Twitter experience on Windows up to the same level as its apps on other platforms. Other than the addition of a Twitter Live Tile, most of the updates already exist within Twitter’s website and its other apps. The new Windows app finally adds support for multiple photos in tweets and the ability to watch GIFs, Vines and other videos from your timeline. It also adds photo support to... [...]

Jonathan Frascella says, “Save yourself from Mobilegeddon and ensure your website passes the Google mobile-friendly test with these quick fixes. Introduction April 2015 saw the internet go into a virtual frenzy as website owners, developers and SEOs scrambled to make their websites mobile-friendly before Google launched their new ranking algorithm, melodramatically nicknamed mobilegeddon or mobilepocalypse. At the time of writing it’s safe to say that mobilegeddon’s impact has been pretty lacklustre and all but limited to the addition of a new label next to mobile search results”. Quick... [...]

Anthony Ha says, “Twitter is announcing a straightforward way for advertisers to join conversations around major events. Not that the service has lacked ads around, say, the Super Bowl. But Ameet Ranadive, the company’s senior director of revenue products, said that until now, buying those ads has been a “very manual” process, with advertisers piecing together the right keywords, Twitter handles and geographies to target. On the other hand, with Twitter’s new event targeting, anyone with a Twitter Ads account can browse a calendar of upcoming events, look at data around the size and... [...]

Daniel Beulah says, “One of the most difficult aspects of list cleansing isn’t always the drop in numbers — it’s convincing senior leadership why it’s necessary. During MarketingSherpa Email Summit 2015, Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, sat down in the Media Center with Jeffrey Anderson, Digital Marketing Manager, A Place For Mom. The company is a for-profit senior care referral service. Anderson explained why it’s important to cleanse your list of inactive users and how you can convince the senior leadership of your organization that list cleansing... [...]

Zhu Shan has just released new training that shows Clickbank affiliates how they can see an uptick in sales using mobile marketing. He calls it Clickbank Mobile Secret. Zhu is a veteran Clickbank marketer, winner of awards for top Clickbank sales, and he even has been a consultant advising the CEO of CLickbank. It would be hard to find an expert more qualified that he is. His first key point is that every marketer should take a serious look at adding Mobile Marketing to their sales process. Mobile is the future of marketing. His second is that Clickbank is a golden opportunity, filled with products... [...]