Lance Ulanoff says, “What was Twitter thinking? Early Tuesday afternoon, interim CEO Jack Dorsey tweeted out that Twitter’s Q2 earnings call would be broadcast on Periscope, the social platform’s streaming video service. I, and probably thousands of others, added Twitter Earnings to my Periscope feed. At 5 PM EDT, I opened the app and watched….nothing. Well, not exactly nothing. The Jack and Anthony Show, starring Jack Dorsey and Twitter CFO Anthony Noto, was more like paint drying. Perhaps that was to be expected: the pair were presiding over a pretty dire affair“. Twitter... [...]

Yoav Vilner says, “Startups in today’s increasingly saturated market just can’t overestimate the importance of business growth. Technology is a frenzied sector, and founders who want to make an impact often need to prove that their businesses aren’t merely growing or thriving, but accelerating in hyperdrive. Rapid growth is not easy to achieve, and these days, it usually demands unconventional, creative approaches. Dropbox veteran Sean Ellis called it “growth hacking.” He coined the term in 2010, referring to bootstrapping startups that tried all sorts of things... [...]

Olivia Dello Buono says, “If you haven’t heard, AWeber is back for round two of ASCEND Digital Marketing Summit. We couldn’t wait to introduce you to our incredible lineup of industry experts and thought leaders – so we won’t. We’re hosting three special #AWeberHour Twitter chats, so you can get to know our roster before all of the magic happens this October. Our second chat will take place Wednesday, August 5th from 2-3 p.m. EDT. You’ll hear from two content experts who will share the ways that you can create content that converts your readers into loyal customers. And if this... [...]

Matt Byrom says, “eBooks are an amazing conversion tool, but it can be deeply frustrating when they don’t convert as many leads as you first hoped, especially because you spent quite a bit of time and effort creating it. Take deep breaths. It’s not too late. The great thing about all content pieces, eBooks included, is that they can be optimized! In this article, we are going to present five problems that may explain why your eBook is lacking in downloads, and also five great solutions—so you can stop worrying and start converting”. Help! No One is Downloading My eBook Business.com  [...]

Dr. Peter J. Meyers says, “It’s been another wild year in search marketing. Mobilegeddon crushed our Twitter streams, but not our dreams, and Matt Cutts stepped out of the spotlight to make way for an uncertain Google future. Pandas and Penguins continue to torment us, but most days, like anyone else, we were just trying to get the job done and earn a living. This year, over 3,600 brave souls, each one more intelligent and good-looking than the last, completed our survey. While the last survey was technically “2014”, we collected data for it in late 2013, so the 2015 survey... [...]

Martin Beck says, “Instagram’s advertising efforts appear to be paying off in a big way. How big? Big enough to pass Twitter and Google in mobile ad revenue in the next two years. That’s according to a new forecast by industry analyst eMarketer. EMarketer predicts that the Faceboook-owned visual social network will bring in $595 million in global ad revenue this year. And by 2017, Instagram ad revenue will jump to $2.81 billion. That would be more than 10.6% of Facebook’s total 2017 ad revenue, according to eMarketer projections”. Forecast: Instagram Will Pass Google, Twitter... [...]

Ann Handley says, “Let’s start with the data: More than half of marketers surveyed say Facebook is the most important social network they use, according to the 2015 Social Media Marketing Industry Report by San Diego-based Social Media Examiner. LinkedIn came in second: 71 percent of marketers use it, but only 21 percent cite it as the most important social network. (Twitter ranked a distant third, at 12 percent.) But here’s another interesting and perhaps more telling stat from the same report: While 66 percent of respondents want to improve their knowledge of how to use Facebook, a... [...]

Kath Pay says, “When creating and optimising our ecommerce customer journey, not only do we need to ensure that we make this as frictionless as possible, but also that we make it as persuasive as possible. Our journey today When creating and optimising our ecommerce customer journey, not only do we need to ensure that we have made this as frictionless and easy to use journey as possible, but also that we have made this journey as persuasive as possible. Working Psychology defines Persuasion as being: Persuasion attempts to win “the heart and mind” of the target. Thus persuasion... [...]

Lori Wizdo says, “Many lead-to-revenue practitioners are struggling to find the right process to manage the inbound leads (well, just traffic, really) that their successful content marketing and thought leadership is generating.  The most commonly mentioned challenge is whether or not to pass these leads to inside sales (or business development reps) to quickly sort out the ‘hot leads’ from the nurturing candidates.   I generally recommend against using traditional inside sales reps for this because they can’t stop themselves from using ‘late stage’ offers like meetings, demos,... [...]

Ginny Marvin says, “Google has notified AdSense publishers that they must get “cookie consent” from site visitors from countries within the European Union to use their data. The change essentially affects any publisher running AdSense, not just those operating in or serving the European Union. Google says the new user consent policy is in reaction to requests by European Union data protection authorities. “It has always been Google’s policy to comply with privacy laws, so we’ve agreed to make certain changes affecting our own products and partners using Google products,” Jason... [...]