Brian Hughes says, “Imagine this scenario: you Google two competing companies. For company A, 7 of their top 10 reviews are positive. For Company B, it’s just the opposite: 7 of those 10 reviews are negative. Which company would you choose? Most folks would go with Company A, and that’s bad news for Company B, especially if those negative reviews were all incorrect or unfounded. This is an example of the “megaphone effect” where anyone with a computer or mobile device can fire off a review in less than 60 seconds that’s read by thousands of people across the world—and can have... [...]

If you are a product creator, you naturally want as many sales as possible. How do you get them? By attracting affiliates who sell your product for you. How do you get affiliates? By listing your product on multiple affiliate portals, such as Clickbank, WarriorPlus or JVZoo. There are two problems these affiliate portals create, though, that increase your work or reduce your earnings: (1) They have unique interfaces for linking to their system. What works for one doesn’t work for the others. So you need to code a sales page for each system that you use to recruit affiliates. This wastes time... [...]

Patrick Kulp says, “It’s an all-too-familiar experience on the mobile web: Click on a site and an ad overtakes your screen to ask you if you wouldn’t rather stop reading and download the site’s app instead. Does anyone ever want to do that? Obviously not, as common sense tells us, but Google needed proof. It found it: seven out of ten people in a just-released Google internal survey said the extra step to get to the site is cause enough to abandon the webpage altogether. “This [ad] has been described as the ‘door slam’,” said Jennifer Gove, who works... [...]

Ken Bowen says, “As marketers, most of us are familiar with the basics of search engine optimization, and how we can leverage certain industry-specific keywords and headlines in order to increase page visibility for our target audience. Without a robust understanding of how prospects are actually interacting with search engines, how can we be confident that our SEO strategies are grounded in reality, rather than based on hunches or our own individual search biases? Blue Nile Research recently carried out a study to discover how real customers are actually searching the Internet. How long... [...]

James Carson says, “We’ve heard that creating content has never been easier, but this throws up its own challenge. With so many options for audiences, getting your content seen is still a real challenge. That’s why I wanted to write the Econsultancy guide to content distribution. With my tongue in my cheek I prefixed the headline of the guide ‘How to Go Viral’. We can hardly guarantee our content will ‘go viral’, but with all the success of publishers due to social sharing, I feel it’s an idyllic goal for content marketers. But what are the key steps to getting your content... [...]

Mark Thompson and Matt Callen are holding this training session to show you how to use 100% Autopilot Content Marketing to plan, write, publish, and manage all of Your Sites. They are using a system that they say is the easiest way to build and manage your content marketing sites using autopilot processes. They call their system PublishVault. Their special guest for this training is Keith Gosnell. He is responsible for the development of PublishVault. On this webinar, they will show you: • How to generate 1000s of high-traffic Ideas for your content • How to overcome the top 5 common content... [...]

Isla McKetta says, “”How can I learn SEO?” is a deceptively simple question. The standard approach is to attempt to appeal to anyone who’s interested in SEO without any idea of your previous experience or the actual reasons you want to learn SEO. That’s fun. Especially the part about weeding through tons of information that might not even apply to what you want to learn. So let’s fix that. This guide is written to help you choose your own SEO adventure. If you know very little about SEO and just want to learn enough to impress your CMO, start at the beginning... [...]

Nina Zipkin says, “Your Twitter page is a powerful brand-building tool – it can help you do everything from grow your customer base to land you a book deal, which is why it makes perfect sense for you to protect what you tweet. While Twitter has always had policies for handling copyright infringement related to embedded media such as photos, videos and links, it appears the social media giant also intervenes in cases when a user copies another’s tweet without attributing the original user – a practice that’s been happening since Twitter’s beginnings. Over the weekend,... [...]

Entrepreneur team says, “Distributing press releases online is an excellent way to spread valuable information to a large target audience. Ideal instances to distribute press releases are when your business is: Announcing a new business partnership. Offering new services or products. Relaying positive information about the brand to improve brand image and visibility, such as customer success stories. Involved in a special event, perhaps having a grand opening or attending a tradeshow“. 4 Simple Steps to Creating Powerful Press Releases ‘Entrepreneur’ Blog  [...]

Dustin Thompson says, “Marble Slab Creamery has been in business for 32 years and has locations in more than 15 countries worldwide. In order to reach this level of greatness, we had to learn how to adapt at the first sign of trouble. One such instance occurred about two years ago. For roughly five years, we experienced a significant decline in sales. We knew that we had to do something to turn our business around—but what? Many people may have found themselves in a similar predicament, especially after the recession. So how do you combat declines in sales when the economy is to blame?... [...]