MOZ team says, “A single fantastic (or “10x”) piece of content can lift a site’s traffic curves long beyond the popularity of that one piece. In today’s Whiteboard Friday, Rand talks about why those curves settle into a “new normal,” and how you can go about creating the content that drives that change“.

The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic

MOZ Blog

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