‘Why Amazon can be an important channel for SMEs’ – ‘Econsultancy’ Blog
Arie Shpanya says, “The Amazon marketplace has become necessary for ecommerce success.
Fishing in open water can yield positive results, but they can often be few and far between. Ample swimming space and other fishermen can make it hard to attract fish to your line, leaving you with little success.
Ecommerce can feel like this for many retailers. The vast landscape makes it hard to hook shoppers, and if a retailer wants to succeed they have to invest resources into flashy bait. However, it does not have to be this way.
Imagine narrowing the open waters down to the size of a barrel full of fish. Dropping a line is almost guaranteed success, and it can even be hard to keep up“.
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