‘The 10 Worst LinkedIn Sales Emails Ever’ – HubSpot
Zorian Rotenberg says, “Smart sales reps are getting on board with social selling. Researching, engaging with, and reaching out to prospects on social media sites can help salespeople familiarize themselves with their buyers and separate themselves from the crowd. If used correctly, social insights can warm up a cold email or call to the rep’s benefit.
The bad news is that there are plenty of dumb social selling tactics out there. Unfortunately, some reps haven’t gotten the memo on personalizing and customizing their prospecting messages. This is unacceptable through email and on the phone, but a totally cold message is especially egregious on LinkedIn, where a prospect’s information is right there for the reading.
By all means, don’t stop using LinkedIn for sales. Just don’t use it like these folks did. Here are the 10 worst LinkedIn sales ever, or at least the worst I’ve gotten so far this year“.
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