‘What’s Really Going On With Google+?’ – ‘Business.com’ Blog
Shayna Marks says, “Last week was not a great one for Google+. In case you haven’t heard, Google announced that it was separating one of the most contested features of the social network—that you must use a Google+ account for logging into their other products, like YouTube—among other changes.
So why is that a big deal? One of the main things Google+ has going for it is sheer numbers, and that’s the one thing people focus on when talking about the good of the network. Social Media Examiner recently shared that just two weeks after its June 2011 launch, Google+ hit 10 million users. By the end of the year, 90 million users had Google+ accounts.
But those numbers are in vain, at best, because Google effectively forced users to create accounts on the platform to be used in conjunction with their more popular products. Though they have accounts, Google+’s large user base is not using the platform to engage with their circles, discover content or share“.
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