‘Anatomy of a Killer LinkedIn for Business Page’ – ‘Business.com’ Blog
Deborah Sweeney says, “LinkedIn isn’t a standard, run-of-the-mill social media site. Its founders built the site for a specific purpose – to help people expand their professional, working network and further their careers.
But LinkedIn has grown to be more than a site to showcase a resume and find jobs; people use it to share and discuss news, trends, and other content.
Further 22 percent of adults on the internet have used LinkedIn, making it more popular than Twitter amongst that demographic. There is no more excuse for businesses to avoid LinkedIn in their social marketing.
Making a killer LinkedIn page doesn’t have to be hard either. The first step is realizing that the purpose of your company’s LinkedIn page is to capture, and engage with, your audience. Although these pages tend to work better for B2B services and companies looking for new employees, any company can see effective engagement as long as they target content to their specific audience“.
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