Entrepreneur team says, “Amazon.com Inc quietly shuttered a pay-per-click advertising program that allowed businesses to divert traffic from the retailer’s platform to their own websites on Tuesday, saying it would permanently discontinue the program in October.

The program allowed many businesses that are not necessarily sellers on Amazon’s online marketplace to buy ad space on its website. Targeted ads for specific items would pop up on Amazon’s website and drive shoppers to the retailer or manufacturer’s own site.

“Our customers performed really well with it because it provided a middle ground of being able to partner with Amazon but also not allowing them to see all their transaction data,” said Scot Wingo, the executive chairman of ChannelAdvisor, which helps retailers and manufacturers sell on ecommerce platforms”.

Amazon Is Pulling the Plug on This Program for Businesses

‘Entrepreneur’ Blog

Sharing is caring