Jim Yu says, “Brands and marketers are increasingly becoming aware of the importance of content. Unfortunately, this greater insight does not always result in higher levels of customer engagement or stronger ROI. When content is used correctly, it can be an incredible tool for brands — but too many companies are missing the opportunity and spinning their wheels.

The content you produce needs to demonstrate an accurate understanding of the target audience and what they seek. It then needs to work in tandem with search and social to get that information in front of the intended audience. It is only when your content gets in front of the right person at the right time that you will be able to produce meaningful engagement rates and conversions.

Success comes from having these three work together. The first step, however, is producing content that engages“.

Engagement: How To Unlock The Key To Content Performance Success

Marketing Land

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